With over 20 years of experience in the fashion industry, Gregg has established himself as a dynamic Buying Director specialising in menswear. Gregg’s career is built on innovation, consumer insight, and strategic excellence.

As Buying Director, I excelled in crafting and executing buying strategies that drove profitability and growth. My deep knowledge of market research and data analysis enabled me to curate product selections that resonated with consumers and anticipate market trends. My experience spans both retail and e-commerce, allowing me to respond swiftly and effectively to changing trends and consumer behaviours.

I have the personal attributes to build strong, lasting relationships working closely with suppliers and brands. I have the professional ability to negotiate exclusive terms that enhance product offerings and maximise ROI. My strategic approach ensures a balance between trendsetting items and core products, fostering sustainable sales and enduring customer loyalty.

With a profound understanding of fashion cycles and their interplay with economic and market conditions, I devise long-term strategies that align with both industry trends and business objectives. My leadership and vision have consistently delivered outstanding results, positioning brands at the forefront of the menswear market.

Passionate about menswear and driven by a commitment to excellence, I am dedicated to pushing the boundaries of fashion buying. My ambition is to bring my extensive experience, strategic insight, and unwavering dedication to a forward-thinking team in London, continuing to drive success and innovation in the industry.